Why reinvent the wheel? Big Mazooma Marketing has the forms, sales tools, research and so much more to successfully manage and grow your HVAC business. All the resources in this section are also completely free.
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Incoming Call Script
This script additionally aids in explaining the value of the service to the customer, and helps inform them as to what procedure will be used on their system.
©2009 Marketing Experts, Inc. |
Lead Take-In Form
This Lead Take-In form is designed to walk your salespeople or receptionist through the conversation and also to provide a record of the call for follow-ups later on. It's so simple. Print out copies and keep them by your phone. When calls come in, use the form to record the information. After the call, hole punch and file the filled out Lead Take-In form in your leads binder.
©2009 Marketing Experts, Inc. |
Unique Purchase Appeal Workbook
©2009 Marketing Experts, Inc. |
Outbound Call Script
The script also provides ready answers to the most common objections regarding tune-ups. It closes with you setting an appointment for a tune-up or replacement estimate!
©2009 Marketing Experts, Inc. |
101 Marketing Ideas
©2009 Marketing Experts, Inc. |
When current or potential customers call in to make an appointment because of a direct mail piece they received, you will want to obtain a comprehensive profile of the customer's needs, including their contact information. Of course you will also need to gather all necessary specifics for the tech who will be servicing the system, as well as set an appointment date and time.
When you send out direct mail or another form of advertising, you should expect to get calls from those leads. Once those calls are coming in, the important thing is to get follow-up information and book appointments.
This tutorial walks you through creating a Unique Purchase Appeal (UPA) statement for your company. The UPA is a positive declaration which defines your company in three sentences.
This Outbound Call Script is perfect for follow-up after your technicians have made a service call for any reason. It allows you to leverage the fact that the customer just had contact with your company in order to get further business.
A concise list of creative marketing ideas to get you started.